So you have been diligently working on your projects. You have refined your skills and begun to find your own signature look for your products. Everything seems to be moving along just smoothly and then a little tug shows up in the back of your mind. Soon the tug becomes a nag and the next thing you realize....it's time to grow.
Most often our need to grow is the result of a wall. We hit a wall in sales growth, in followers, in product expansion but something comes on our path to MAKE us change, grow and take the next step.
For me it was the need to expand my customer base, make it easier for my clients to make purchase and to get my name outside the boundaries of my neighborhood and city. I began researching the usual options, you know the neighborhood consignment store, a consignment store in the nearest city, boutique shops or a shop of my own.
Growth is necessary but it must also be strategic. What is the logical next step? What is the easiest? What will be a building block for future growth? What is fiscally responsible and reasonable? All these questions must be answered and all plans must be put to the pencil and paper test. Will it be worth the risk? Once you have racked your brain, run the numbers ten times and ten different ways, there is only one question that really counts. Are you being true to yourself and your dream?
You see when you are an artist, (paint, photography, furniture, graphic design, marketing, manufacturing, gardening, interior design, chef, restaurateur, seamstress, fashion design, jeweler, silversmith....the list goes on) your product stops being unique, precious, a labor of love, when you put money first and your dream second. Yes we need to make a living but not at the cost of creativity and a business built on ethical, moral, creative truths are the ones that become legacies.
With that being said, we are growing and changing to make the dream bigger and to make it easier for our clients. STAY TUNED. Oh and this will be one of our new pieces in our new place.